We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Coke Fine-Tunes Its “Share a Coke” Bottle Personalization Campaign

April 18, 2017: 12:00 AM EST
Coca-Cola is tweaking its successful “Share a Coke” personalized packaging campaign this summer by adding surnames to beverage bottles. The campaign, launched in Australia six years ago and later in the U.S., spurred growth in sales volume for the first time since 2000. Personalization and customization were found to appeal to teens and millennials. First names were chosen from among the 250 most popular in 2014, and were expanded this year to include 77 percent of teen and millennial first names. For the latest campaign fine-tuning, Coke will draw from the 200 most common family names of people in the U.S. aged 13 to 34. [Image Credit: © Coca-Cola Company ]
E.J. Schultz, "Why Coke Is Adding Last Names to 'Share a Coke'", Advertising Age, April 18, 2017, © Crain Communications
Coca-Cola Company
North America
United States of America
Companies, Organizations
Market News
Marketing & Advertising
Developed by Yuri Ingultsov Software Lab.