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Coke Unveils Lower-Sugar Variants In Its Simply Juice Line

May 21, 2018: 12:00 AM EST

Coca-Cola’s Simply Beverages unit announced expansion of its juice product line with the addition of more healthful, lower-sugar varieties of orange juice and lemonade. The new orange juice variants – Simply Light Orange Pulp Free and Simply Light Orange with Calcium & Vitamin D – have about half of the sugar and calories of the original Simply Orange. Simply Light Lemonade and Simply Light Lemonade with Raspberry have 75 percent less sugar and less calories than Simply Lemonade. The move represents another step toward the goal of marketing more healthful beverages outlined in Coca-Cola’s 2017 Sustainability Report, which revealed a commitment to reduce sugar in more than 400 drinks.

Collin Huguley, "Coca-Cola continues low-sugar push with new healthier line of juices", Atlanta Business Chronicle, May 21, 2018, © American City Business Journals
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