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Coke’s April Fool’s Prank Involves Some Hip New Flavors

April 1, 2018: 12:00 AM EST
Coca-Cola played an April Fool’s prank on the media and consumers with an announcement of new flavors of Coke Zero Sugar for the "brunch-loving, superfood-snacking Millennial" members of the “Instagram generation.” The faux flavors announced were Coke Zero Sugar Avocado (with “creamy undertones of amazing avocado”); Charcoal (“loaded with activated charcoal”); and Sourdough “superbly sour and bursting with fermented flavors.” In a statement, Coca-Cola said the new flavors offer the “perfect tasty, sugar-free refreshment” as well as an ideal accessory for social media photos “guaranteed to see the ‘likes’ rolling in.”
"No, Coca-Cola aren't launching Avocado, Sourdough and charcoal flavours", The Mirror, April 01, 2018
Coca-Cola Company
United Kingdom
Companies, Organizations
Marketing & Advertising
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