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Cold Coffee From Grocery Stores Is Cheaper, Faster, And Maybe More Healthful

November 12, 2017: 12:00 AM EST
U.S. retail sales of refrigerated ready-to-drink coffee rose 29 percent in the 52 weeks ended September 10 to more than $289 million, while the broader ready-to-drink coffee category that includes beverages sold at room temperature but intended to be chilled after opening is valued at $2.7 billion, and could reach $4.4 billion by 2022. Major coffee makers are filling grocery store refrigerated shelves with bottle or canned coffee beverages. But why? Cold coffee is the beverage of choice among Millennials, who often view it as a more healthful alternative to energy drinks and soda. It is also cheaper than a specialty coffee at a coffee shop, and can be purchased on-the-go without having to waste time waiting.
Julie Jargon, "Why Millennials Crave Cold Coffee", The Wall Street Journal, November 12, 2017, © Dow Jones & Company, Inc.
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