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Companies Test New Ride-Share Marketing Program

June 28, 2017: 12:00 AM EST
Customers of ride-share companies like Uber will now be able to purchase, or sample for free, an array of products – snacks, electronics, health and beauty items, etc. – available through the Cargo Systems mobile website. Cargo provides a box to ride-share drivers that can be installed in their cars. Customers order products on Cargo’s website, the products are delivered to the driver, and the driver hands the products to the customers in transit. Brands like Mars, Kellogg's, Michel et Augustin, Emergency Stain Rescue and Leaders Cosmetics USA have products in the boxes. Cargo says drivers can earn an extra $1,500 a year in tips and review-based bonuses by selling products or distributing free items. [Image Credit: © Uber ]
Robert Williams, "Mars, Kellogg's Test Drive Cargo's Ride-Share Product Box", Mobile Marketer, June 28, 2017, © Industry Dive
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