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Consumer Goods Companies Celebrate Olympic Spirit With Games-Themed Packaging

August 10, 2012: 12:00 AM EST
Consumer packaged goods companies launched foods, beverages, toys, and other products with packaging that highlighted the London 2012 Olympic Games. MWM graphics designer Matt W. Moore partnered with brand agency Attik to create packaging designs based on the Olympic rings for Coca-Cola products. Fauchon launched cookies featuring Olympics-themed packaging and flavors. Procter & Gamble introduced products with packaging that includes Olympic graphics.
Jenni Spinner, Senior Editor , "Olympics packaging brings home the gold", Packaging Digest, August 10, 2012, © UBM Canon
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