We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Consumer Goods Manufacturers Update Old Brands

April 30, 2012: 04:04 AM EST
Manufacturers of consumer products are reviving and updating their old brands to upgrade them into the 21st century. Procter & Gamble transformed Pepto-Bismol from a bulky bottled product into the portable Pepto-Bismol To-Go; Oral-B launched the Oral-B Glide 3D White Floss Pick floss sticks with tooth whitening feature; Planters unveiled its Planters NUT-rition Men's Health Recommended Mix mixed nuts snack; and Kraft re-launched the Wheat Thins crackers as salty snacks that come in various flavors.
Bruce Horovitz, USA Today, "These Old Brands Are Making A Comeback With Dramatic Changes", The Business Insider, April 30, 2012, © Business Insider, Inc
Domains
FOOD COMPANIES
Kraft Foods
Geographies
Worldwide
North America
United States of America
Categories
Companies, Organizations
Marketing & Advertising
Products & Brands
Developed by Yuri Ingultsov Software Lab.