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Consumer Goods Manufacturers Update Old Brands

April 30, 2012: 04:04 AM EST
Manufacturers of consumer products are reviving and updating their old brands to upgrade them into the 21st century. Procter & Gamble transformed Pepto-Bismol from a bulky bottled product into the portable Pepto-Bismol To-Go; Oral-B launched the Oral-B Glide 3D White Floss Pick floss sticks with tooth whitening feature; Planters unveiled its Planters NUT-rition Men's Health Recommended Mix mixed nuts snack; and Kraft re-launched the Wheat Thins crackers as salty snacks that come in various flavors.
Bruce Horovitz, USA Today, "These Old Brands Are Making A Comeback With Dramatic Changes", The Business Insider, April 30, 2012, © Business Insider, Inc
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