We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Consumer Goods Marketers Need To Get Serious About Online Commerce

March 26, 2014: 12:00 AM EST
Unilever’s online commerce chief told a recent shopper marketing seminar that consumer packaged goods companies need to build an e-commerce presence to keep their brick-and-mortar business successful. But he acknowledges creating an e-commerce team can be a tough sell to executives when online sales represent only one percent of revenues. According to Doug Straton, it can be done as long as you outline key drivers and the effect of e-commerce on the broader landscape; define profit and loss over the long term; and identify competitive gaps.
Carol Angrisani, "Unilever: Ecommerce a must", Supermarket News, March 26, 2014, © Penton Media
Domains
FOOD COMPANIES
Unilever
Geographies
Worldwide
North America
United States of America
Categories
Comment & Opinion
Companies, Organizations
Marketing & Advertising
Trends
Developed by Yuri Ingultsov Software Lab.