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Consumers Around The Globe Ready To Spend On Branded Products

October 3, 2013: 12:00 AM EST
Companies with well-recognized, popular brand name products could find significant marketing opportunities among consumers in developing countries, according to a survey of 23,000 consumers in 20 countries. After five years of economic gloom, consumers in these countries and in the developed world are willing to spend more of their income on known brands. Two-thirds of consumers in affluent economies expect to trade up to more expensive goods and services in the travel, large home appliance and housing industries. Fifteen brands rank in the top 30 for both boomers and millennials. Twenty-nine brands appeal to only one or the other. The top-30 list for millennials includes newer companies and older brands that have positioned themselves for younger consumers
Christine Barton, "The Resilient Consumer: Where to Find Growth amid the Gloom in Developed Economies", The Boston Consulting Group, October 03, 2013, © The Boston Consulting Group
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