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CPG Ad/Promo Spending In India Jumped In 2nd Quarter

August 11, 2015: 12:00 AM EST
India’s consumer packaged goods companies upped their ad and promotion spend in the second calendar quarter of 2015 to spark sales. Hindustan Unilever Ltd increased ad spending by 22 percent during the quarter, while Britannia Industries Ltd increased 15.6 percent, Emami Ltd 38.1 percent, Dabur India Ltd 15.5 percent and Colgate-Palmolive (India) Ltd 11.08 percent. The increase in ad and promotion spending is also seen as preparation for a sales recovery in the fall, and a result of decreased raw material prices that have not yet been reflected in consumer goods prices.
Sounak Mitra, "Consumer goods makers step up ad spending", Livemint.com, August 11, 2015, © HT Media Ltd
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