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CPG Companies Getting Deeply Involved In Mobile Advertising

January 21, 2014: 12:00 AM EST
Mobile ad network InMobi said “deep engagements” by more than half of the leading CPG brands worldwide drove mobile ad spending up by 175 percent last year. Unilever, one of InMiobi’s top clients, is especially involved in mobile advertising: at least eight brands are using the company’s services, which include media, creative, ad delivery, consumer insights, research data, and technology platforms. According to Atul Satija, who manages InMobi’s operations in Asia Pacific and Japan, CPG companies are increasingly adopting a mobile-first strategy to engage consumers.
"InMobi sees CPG mobile ad spends grow 175% in 2013", News release, InMobi , January 21, 2014, © InMobi
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