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Cracker Barrel Restaurants Sued By Kraft Over Expansion Into Retail Grocery

February 4, 2013: 12:00 AM EST
Kraft Foods, which owns the trademark for the Cracker Barrel cheeses brand, has filed a federal lawsuit against Cracker Barrel country stores over plans to license its brand to a food company that sells a variety of packaged meats and other grocery store items, including oatmeal and muffin mix. Kraft says in its complaint that the restaurant chain’s plans “threaten to destroy the substantial goodwill that Kraft has created in its Cracker Barrel trademark, and to create significant confusion and cannot be permitted.” Cracker Barrel, which operates 621 restaurants in the U.S., says it is reviewing the suit and will comment later.
Thom Forbes, "Kraft Sues Cracker Barrel Over Expansion Plans", Mediapost, February 04, 2013, © MediaPost Communications
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