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Danone Buys US Yoghurt Company YoCrunch

August 9, 2013: 12:00 AM EST
French food giant Danone bought yoghurt maker YoCrunch as part of its efforts to expand its business in the United States. YoCrunch leads the market for yoghurt with toppers, Danone claimed, with sales of over $110 million in 2012. Connecticut-based YoCrunch has licensing agreements with many national brands, such as M&M and Oreo. Danone also said it expects to benefit from YoCrunch’s expertise in compartmentalized packaging.
Katy Askew , "US: Danone eyes US yoghurt growth with YoCrunch buy", just-food.com, August 09, 2013, © just-food.com
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