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Danone Unveils Actimel Yogurt Drinks For Kids

August 19, 2014: 12:00 AM EST
Kids already eat half of the Actimel yogurt drink bought by British families, so Danone has decided to target children with a range of kid-friendly products. Newly-designed 100-gram bottles will feature three Actimel "heroes": AC, TI and MEL. The drinks will be available in strawberry, raspberry and vanilla flavors, and contain healthful ingredients calcium, vitamins and L. casei live cultures. The product launch is backed by a multi-million pound ad campaign that includes TV for parents and kids, sponsorship and PR, as well as in-store activation, the company said.
"Danone launches Actimel for kids", The Food & Drink Innovation Network, August 19, 2014, © Food & Drink Innovation Network
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