Danone’s New Product Coding Technology Aims To Save Money For Loyal Shoppers

Danone’s strategic goal of linking advanced technology with “smart saving” for consumers has come to fruition in the form of a new product code system that allows shoppers to use their smartphones to connect to the company’s loyalty program. Each package of Danone yogurt carries a unique code that, when activated by smartphone, can lead to significant savings on product purchases. The new system generates 60 million different codes a month at a printing speed of 300 meters/minute (18 km/hour). The system was developed and launched in Spain at a cost of €1million.