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Danone’s New Product Coding Technology Aims To Save Money For Loyal Shoppers

July 5, 2013: 12:00 AM EST
Danone’s strategic goal of linking advanced technology with “smart saving” for consumers has come to fruition in the form of a new product code system that allows shoppers to use their smartphones to connect to the company’s loyalty program. Each package of Danone yogurt carries a unique code that, when activated by smartphone, can lead to significant savings on product purchases. The new system generates 60 million different codes a month at a printing speed of 300 meters/minute (18 km/hour). The system was developed and launched in Spain at a cost of €1million.
Bill Bruce, "Danone Spain implements one of Europe's biggest unique codes projects", FoodBev.com, July 05, 2013, © FoodBev Media Ltd
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