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Different Retailers, Different Prices For Kind Energy Bars, Survey Shows

August 9, 2013: 12:00 AM EST
Retailers have different pricing and merchandising strategies for the Kind brand of energy bars, according to a survey of six retail stores in New York City. There is no logical explanation for how much retailers charge for the energy bars, they just put a price as high as they think they could get away with, according to Columbia University Center for Pricing and Revenue Management director Robert L. Phillips. Whole Foods’ Columbus Circle store sells Kind bars at prices ranging from $1 to $1.99. Whole Foods buys directly from the company that manufactures Kind bars, and most probably was able to secure a good deal. It sells the energy bars in the dry goods area or near the register for impulse buyers. Trader Joe’s store on Court Street in Brooklyn sells the energy bar for $1.49 and places the product in the cereal and dried fruit and nut aisle.
EMILY S. RUEB, "Doing the Math on a Snack", The New York Times, August 09, 2013, © The New York Times Company
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