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Diversification Of Beverage Lines Is Answer To Declining Sugary Drink Sales

July 24, 2017: 12:00 AM EST
Shoppers are turning to lower-calorie beverages – sparkling and enhanced waters, bottled water, coffee, and tea – in droves, at the expense of higher-calorie sugar-sweetened sodas and fruit drinks. Industry publication Beverage-Digest reports that soda consumption in the U.S. dropped to a 31-year low last year. But beverage giants PepsiCo and Coca-Cola long ago saw the trend and began diversifying with bottled water, teas, sports drinks, and other higher-growth beverages.
Leo Sun, "A Foolish Take: American Soda Consumption Plunges to a 31-Year Low", The Motley Fool, July 24, 2017, © The Motley Fool
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