Dunkin’ Donuts Experiments With Simpler Sandwich Menu

It has been five years since Dunkin' Donuts began serving “bakery” sandwiches, including ham and cheese, turkey, cheddar, and bacon, to boost food sales after the day's breakfast crunch. Now CEO Nigel Travis says customers are buying breakfast sandwiches all day long, so there may be no need for the other sandwich fare. The company is testing a simplified menu devoid of non-breakfast sandwiches, in the hope of attracting more customers. Same-store traffic once again slipped in the second quarter, compared to last year. Though it was the fifth straight quarter traffic has fallen, higher spending per visit pushed up sales by 0.8 percent. [Image Credit: © Dunkin' Donuts ]