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Dunkin’ Donuts Serves Up “Men In Black 3” Coffee, Donuts

May 3, 2012: 11:59 AM EST
Dunkin’ Donuts is pulling out all the stops in its marketing tie-in with the soon-to-be-released film, Men in Black 3 from Sony Pictures. Dubbed “The Galaxy Now Runs on Dunkin’”, the promotional campaign includes new menu items – Black Cocoa Creme Iced Coffee, the Undercover Black Cocoa Donut, and the Chocolate Lunarmax Donut – as well as a new mobile app and a Twitter sweepstakes inspired by the movie. The campaign covers the advertising waterfront: television, radio, online, in-store point of purchase, and digital, mobile and social media.
"The Galaxy Runs On Dunkin': Men In Black™ 3 Inspired Coffee And Donuts Discovered At Dunkin' Donuts", Press release, Dunkin' Donuts, May 03, 2012, © Dunkin' Donuts
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