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E-Commerce Start-Up LifeAid’s Brands Appearing In Stores In Western U.S.

September 8, 2017: 12:00 AM EST
Fast-growing LifeAid Beverage Co. says it will use the cash it raised in two recent funding rounds to help it expand further from e-commerce into traditional retail. The company’s products are now being sold in the natural and conventional grocery channel, including Safeway stores in the Southwest U.S., and in stores in its Southern, Houston, Portland, Denver and NorCal divisions. The company’s 2016 revenue was $12.8 million; the three-year growth rate was 1,903 percent. The company’s line of "better-for-you" supplement blends include FitAid, FocusAid, PartyAid, TravelAid, GolferAid, FitAid Fuel Pouch, and a limited channel distribution product FitAid Rx.
Martín Caballero , "LifeAid Making Gains In Transition to Retail", BevNET.com, September 08, 2017, © BevNET.com
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