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Euromonitor Reports Economic Slowdown Affecting Consumer Behavior, Companies' Marketing Strategies

May 31, 2012: 02:29 AM EST
Nestlé Philippines said 40 percent of its products are sold in sachets in more than 90 percent of retail stores in the country, a strategy followed by other fast moving consumer goods manufacturers and some financial companies, according to the Euromonitor International's global consumer tracker. Results of the study also revealed that 15 percent of Croatians frequently travel to a neighboring country to buy groceries; more Norwegians, an increase of 9 percent from 2010, bought their groceries in Sweden in 2011. In Chile, distributor Ditec sold 330 Porsche sports cars in 2011, as the country's economy continued showing impressive growth. The company expects to sell 370 units of Porsche cars in 2012.
Daphne Kasriel-Alexander, Consumers Editor, "Recession: Shifting Consumer Responses – May 2012", Euromonitor International, May 31, 2012, © Euromonitor International
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