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Fake Products Take Bite Out Of Rural-Market Sales Of Hindustan Unilever, Procter & Gamble, And Emami Ltd.

April 19, 2012: 12:35 AM EST
Hindustan Unilever, Procter & Gamble, and Emami Ltd. are losing sales revenue to counterfeit products, which the Federation of Indian Chambers of Commerce and Industry estimates to account for 10–30 percent of the sales in personal care and beauty care products in India. Consumer packaged goods manufacturers put great emphasis on the country's rural villages, home to 69 percent of India's 1.2 billion people, and are expected to grow into a $100 billion market in 2025 from $9 billion in 2010, according to Nielsen.
Malavika Sharma , "Unilever Losing to Fakes Selling to Illiterate Indians: Retail", Bloomberg, April 19, 2012, © BLOOMBERG L.P.
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