We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Fast-Food Giant Is Doing Well Financially, Despite Flat Traffic

October 26, 2016: 12:00 AM EST
After four straight years of declining traffic, McDonald’s Corp. is still trying to figure out how to lure more customers into its restaurants. The company nevertheless reported third quarter revenue and profit that beat estimates, thanks in part to increases – as much as 3.3 percent – in same-store sales in international markets, including the U.K. and Germany. But U.S. sales rose a mere 1.3 percent. Executives told a recent meeting of franchisees that building a sustainable business involves progress in three key areas: sales, guest counts and cash flow. “And today we are making uneven progress,” according to a memo summarizing the meeting. The biggest disappointment is progress in growing guest counts.
Leslie Patton, "McDonald’s Turnaround Fails to Get More Customers in Door", Bloomberg, October 26, 2016, © Bloomberg L.P.
North America
United States of America
Companies, Organizations
Market News
Marketing & Advertising
Developed by Yuri Ingultsov Software Lab.