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Ferrero Group Acquires Eat Natural Snacks Company

December 17, 2020: 12:00 AM EST
The Luxembourg-based confectionery company has agreed to acquire the British maker of cereal bars, fruit and nut bars, toasted muesli, and granola for an undisclosed amount. The acquisition is said to be part of a strategy to expand its footprint in the healthier snacking space to maintain its value among consumers who are increasingly focused on their health and what they consume. According to Bloomberg, the global healthy snacks sector – which has experienced a surge in sales recently, thanks to the coronavirus pandemic – is expected to surpass $33 billion in value by 2025. Ferrero plans to build on Eat Natural’s (Epping, U.K.) strong brand authenticity, while pushing its expansion into new markets and category segments.
Anthony Myers, "Ferrero adds Eat Natural snacks to burgeoning better-for-you portfolio", Confectionery News, December 17, 2020, © William Reed Business Media Ltd
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