Already have an account? Sign in.

 Remember Me | Forgot Your Password?

FIFA Video Game Star Endorses Coke In New Video Ad

September 20, 2017: 12:00 AM EST
Coca-Cola has landed an endorsement from Electronic Arts virtual soccer star Alex Hunter, who is making a comeback with Major League Soccer’s L.A. Galaxy after a lackluster stint with the English Premier League. A FIFA video goes behind the scenes when the spot – based loosely on the iconic Mean Joe Greene Coke ad of the late 1970s – is filmed with some digital age updates. The company will place the video in social media using paid ad support and show it on Coke's Times Square billboard.
E.J. Schultz, "Coke Inks Endorsement Deal With Fictional 'Virtual Athlete' From FIFA Video Game", Advertising Age, September 20, 2017, © Crain Communications
Domains
FOOD COMPANIES
Coca-Cola Company
Geographies
Worldwide
North America
United States of America
Categories
Coca-Cola
Companies, Organizations
Digital
Innovation & New Ideas
Marketing & Advertising
Developed by Yuri Ingultsov Software Lab.