Flavored Water Brand’s Summer Marketing Campaign Targets British Millennials

Danone’s flavored water brand Volvic has launched a summer marketing campaign in the U.K. that targets health-conscious Millennials who want something other than plain water. The $3.9 million multichannel “Let It Out” campaign, focusing mainly on the Volvic Touch of Fruit and Volvic Juiced varieties, includes a package refresh, large social media presence, and TV ads on the E4 network’s shows How I Met Your Mother, The Inbetweeners, and 2 Broke Girls. [Image Credit: © Volvic]