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French Company Introduces Of Brioche To American Bread Buyers

May 13, 2015: 12:00 AM EST
Two years after expanding its business to the U.S., family-owned French bakery Brioche Pasquier says its products are now available in 248 Northern California Safeway stores, in addition to select local grocers throughout California and the Pacific Northwest. They are also available in Sprouts Farmers Markets in 11 states, including as far east as Georgia and Tennessee. The company makes a sliced brioche loaf, small brioche milk rolls, and small brioche rolls filled with chocolate or chocolate chips. Traditional French brioche is an enriched soft bread made with butter and eggs. Brioche Pasquier entered the U.S. market with the 2012 acquisition of Galaxy Desserts.
Shannon Gomes, "French Tradition of Brioche Continues to Rise in U.S. With Brioche Pasquier Expansion", News release, Brioche Pasquier, May 13, 2015, © Brioche Pasquier
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