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Frito-Lay To Use Facebook, Super Bowl Video Contest, To Expand Doritos Brand Globally

September 23, 2013: 12:00 AM EST
Frito-Lay is expanding its marketing focus globally for the Doritos brand this year by centralizing the brand's worldwide Facebook presence. The strategy to grab more snack market share involves broadening the company’s eighth annual Crash the Super Bowl video contest by accepting submissions from around the world for the first time. For the Facebook contest, consumers will submit fun video spots. Two of them will be chosen for broadcast during Super Bowl XLVIII in February 2014.
Christopher Heine, "Doritos Is Going Global for This Year's Super Bowl", Adweek.com, September 23, 2013, © Adweek
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