We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

Frito-Lay To Use Facebook, Super Bowl Video Contest, To Expand Doritos Brand Globally

September 23, 2013: 12:00 AM EST
Frito-Lay is expanding its marketing focus globally for the Doritos brand this year by centralizing the brand's worldwide Facebook presence. The strategy to grab more snack market share involves broadening the company’s eighth annual Crash the Super Bowl video contest by accepting submissions from around the world for the first time. For the Facebook contest, consumers will submit fun video spots. Two of them will be chosen for broadcast during Super Bowl XLVIII in February 2014.
Christopher Heine, "Doritos Is Going Global for This Year's Super Bowl", Adweek.com, September 23, 2013, © Adweek
North America
United States of America
Companies, Organizations
Marketing & Advertising
Products & Brands
Developed by Yuri Ingultsov Software Lab.