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Functional Sparkling Water From Sweden Targets America’s Diabetics

April 23, 2018: 12:00 AM EST
Sweden’s Good Idea blood sugar management drink is tackling the America’s 30 million diabetics and 90 million pre-diabetics who need to manage blood sugar levels. The carbonated dietary supplement blends five specific amino acids with chromium to reduce post-meal blood sugar spikes significantly. The beverage is intended to be consumed before and during a meal when blood sugar levels tend to ebb and flow the most. Aventure’s research, conducted with scientists at Lund University, included nine clinical trials showing that Good Idea can help reduce blood sugar by 20 – 30 percent. Despite the functional benefits of the drink, parent company Aventure AB is positioning it as a sparkling water for a mass audience.
Mary Ellen Shoup , "Good Idea brings functional beverage delivery format to blood sugar management", Nutra-Ingredients USA, April 23, 2018, © William Reed Business Media Ltd
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