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General Mills Boosts Commitment To Natural And Organic Foods

March 1, 2012: 02:23 AM EST
General Mills is beefing up its investment in the natural and organic foods segment with the acquisition of tortilla and kettle chips maker Food Should Taste Good. The company cites market stats showing that the natural and organic salty snacks market has seen double-digit sales growth in the past two years, outpacing growth in the general salty snacks market. The company’s natural and organic products unit, Small Planet Foods, which sells, snacks, fruit bars and pasta sauce, experienced a 17 percent increase in sales in the quarter ending last November. Six-year-old Food Should Taste Good will become part of that unit.
Dean Best, "UPDATE: US: General Mills points to natural snacks potential", Just-food.com, March 01, 2012, © just-food.com
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