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General Mills Buys Meat-Fruit Snack Maker

January 14, 2016: 12:00 AM EST
General Mills has acquired premium meat snacks manufacturer EPIC Provisions, based in Austin, Texas. The company said EPIC will operate under GM’s recently-purchased Annie’s business, a natural and organic food company that sells more than 145 products. The original EPIC meat, fruit, and nut bar — developed by two competitive athletes who wanted to add more protein to their diet —created a unique snacking category, according to General Mills. EPIC Bars come in several flavors, including bison bacon cranberry, beef habanero cherry, chicken sesame BBQ, and pulled pork pineapple.
"Premium meat snacks business expands company’s natural and organic portfolio", News release, General Mills, January 14, 2016, © General Mills
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