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General Mills Hires Ivan Pollard To Manage Marketing, Media Planning

June 21, 2017: 12:00 AM EST
Coca-Cola marketing veteran Ivan Pollard was named chief marketing officer by General Mills, effective in July. Pollard will head up the company’s global marketing and media planning operations, responsible for marketing strategies, connection planning, and building organizational capabilities globally. As senior vice president of Coca-Cola strategic marketing in North America, Pollard developed strategies to effectively spend the company’s $2 billion media budget. Pollard has also worked for Naked Communications, BMP (now DDB Needham), and Wieden+Kennedy.
"Veteran Marketer Ivan Pollard Joins General Mills as Global Chief Marketing Officer", News release, General Mills, June 21, 2017, © General Mills Inc.
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