We use our own and third-party cookies to optimize your experience on this site, including to maintain user sessions. Without these cookies our site will not function well. If you continue browsing our site we take that to mean that you understand and accept how we use the cookies. If you wish to decline our cookies we will redirect you to Google.
Already have an account? Sign in.

 Remember Me | Forgot Your Password?

General Mills Sees China As A Bowlful Of Delicious Marketing Opportunities

July 15, 2014: 12:00 AM EST
General Mills says its new $15 million technical center in Shanghai, China, confirms its belief that the Chinese market presents a huge marketing opportunity for its cereals, snacks and other food products. The 75,000-square-foot center, one of several international technical centers it operates outside of headquarters in Minneapolis, Minn., gives the company the ability to take advantage of emerging consumer trends, build “bigger and better innovation pipelines”, and ensure food safety within its product lines. The center will develop snacks, convenient meals, yogurt and super-premium ice cream for Chinese consumers. Product R&D, food safety, nutrition research, and food sensory evaluation will all be housed there.
Eric Schroeder, "General Mills opens technical center in China", BakingBusiness.com, July 15, 2014, © Sosland Publishing Co.
Domains
FOOD COMPANIES
General Mills
Geographies
Worldwide
Asia-Pacific
China
Categories
Companies, Organizations
Market News
Marketing & Advertising
Products & Brands
Developed by Yuri Ingultsov Software Lab.