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General Mills To Revamp Yogurt Business As Shoppers Turn To Organic, Greek Products

September 18, 2016: 12:00 AM EST
After spending a lot of time and money last year revamping its cereals business – discontinuing some brands, introducing new ones – General Mills is turning its attention to another ailing product line. Yogurt lovers have shown a strong preference for organic yogurt, and for thicker, low-carb Greek-style products, to the detriment of the sweet Yoplait brands. The company admitted to investors in July that the $2.8 billion Yoplait business needs refurbishing: U.S. sales fell seven percent in fiscal 2016, a major red flag after five percent growth in 2015. Look for more organic varieties in the future, for example. But Wall Street analysts doubt that customers looking for more natural and more nutritious yogurt will come back to Yoplait, which doesn’t sound very Greek to most shoppers.
Annie Gasparro, "General Mills Looks to Stir Up Yogurt Sales", The Wall Street Journal, September 18, 2016, © Dow Jones & Company, Inc.
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