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Global Cheese Market Presents Solid Marketing Opportunities For Major Brands

July 9, 2015: 12:00 AM EST
The global cheese market was valued at $216.3 billion in 2014 and will probably reach $237.2 billion by 2019, but the top five global brands constitute less than 10 percent of that value, according to Canadean research. To improve their positions, Kraft, Philadelphia, President, Sargento and Galbani are creating new strategies, including new product traits, to differentiate themselves from competitors. Contributing factors: the growing and increasingly affluent populations of Brazil, China and India are spending more money on processed foods like pizza, pasta and sandwiches that include cheese; and, fast growth in emerging market retail formats and fast food chains is driving both retail and on-trade sales of cheese.
"Top 5 cheese brands hold less than 10% of global market", Report, Canadean, July 09, 2015, © Canadean Ltd. Part of Progressive Digital Media Group Plc
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