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Hain Celestial Buys U.K. Rice Company

January 13, 2014: 12:00 AM EST
Organic and natural products marketer Hain Celestial has acquired 40-year-old British rice products company Tilda Limited. Tilda is credited with introducing basmati rice, which can only be grown in the foothills of the Himalaya mountains, to the Western world. Tilda generated $190 million in net sales in 2013. Hain says it plans to grow the Tilda brand further using its distribution platform in the United States, Canada and Europe. The Tilda brand comprises more than 60 dry rice and ready-to-heat products. 
"A Leading Global Rice Brand Expands Branded Grocery Product Offerings into Middle East, North Africa and India and Further into Specialty Ethnic Channels", News release, Hain Celestial Group, Inc., January 13, 2014, © The Hain Celestial Group, Inc.
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