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Head Of Coke’s India Business Sees Broader Portfolio As Key To Growth

August 3, 2017: 12:00 AM EST
The head of Coca-Cola’s India business says there is a serious opportunity in sparkling beverages, but the company needs a broader product portfolio to appeal to the country’s divergent range of consumers (viz., “not exactly middle class,” middle class and affluent). To meet their needs, says T. Krishnakumar, Coke will expand segmentation and create “appropriate brands” for each consumer category.
Vinay Kamath and Meenakshi Verma Ambwani, "‘Our goal is to be among the top five markets for Coke globally’", The Hindu Business Line, August 03, 2017, © The Hindu Business Line
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