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Heinz Takes Aim At “After-School” Meal Market In New Ad Campaign

September 21, 2015: 12:00 AM EST
Heinz’s new “After School Heroes” ad campaign featuring DC Comics superhero characters is the company’s latest attempt to reach the key after-school or teatime market in the U.K. Products included in the campaign are Pasta, Beanz, Soup and Reduce Sugar and Salt Tomato Ketchup. Batman, Superman and Wonder Woman are the cartoon pitchmen.  The 12-week back-to-school campaign highlights the role Heinz products play in making afternoon meals fulfilling for parents and kids. The campaign will run on-pack, in-store, on TV, and in digital media and PR
"Heinz launches ‘After School Heroes’ campaign", The Food & Drink Innovation Network, September 21, 2015, © Food & Drink Innovation Network
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