Already have an account? Sign in.

 Remember Me | Forgot Your Password?

High Temps In China Trigger Free Sprites From Coca-Cola

August 9, 2017: 12:00 AM EST
Coca-Cola China’s promotional partnership with the weather app MojiWeather as already paid off handsomely for the company, which provides free Sprites to consumers who retrieve QR codes from the app when the temperature hits 35ºC (95ºF). The company has already handed out more than 10 million cups of the beverage in the campaign. More than two million thirsty Chinese have stopped by McDonald's for a free Sprite, driving up single-serve sales in July by 23 percent compared to a year ago.
Andy Morton, "The Coca-Cola Co Hot Weather Promotion Adds Shine to China’s Sprite Sales", Just-Drinks, August 09, 2017, © just-drinks.com
Domains
FOOD COMPANIES
Coca-Cola Company
Geographies
Worldwide
Asia-Pacific
China
Categories
Coca-Cola
Companies, Organizations
Market News
Marketing & Advertising
Developed by Yuri Ingultsov Software Lab.