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Hindustan Unilever Partners With Nickelodeon And Amagi Media To Launch Geo-Targeted Advertising Campaign In India

August 21, 2013: 12:00 AM EST
Advertising technology firm Amagi Media announced a geo-targeted advertising deal with Hindustan Unilever Ltd. and television network Viacom18's Nickelodeon children's TV channel. As part of the agreement, a TV advertisement from HUL will be broadcast simultaneously and nationwide on Nickelodeon in different versions, based on geographical location, using Amagi's DART geo-targeted advertising technology. This kind of advertising benefits local advertisers, as they only have to pay for advertising in a particular region. Amagi's growing list of broadcast partners includes TEN sports, Times Now, and CNBC Awaaz.
Vishaka Chakrapani, "Nickelodeon-Unilever-Amagi enter advertising geo-targeting deal", Indiantelevision.com , August 21, 2013, © Indiantelevision Dot Com Pvt Ltd
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