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Hindustan Unilever Tea Brand’s Transgender Pop Group Wins First Prize At Festival

June 21, 2016: 12:00 AM EST
An Indian transgender band created to advertise a Hindustan Unilever brand of tea won top honors at a creativity event in France. In January, the 100-year-old Brooke Bond Red Label tea brand partnered with Y-Films to launch the Brooke Bond Red Label 6 Pack Band, comprising six transgender Indians. The pop singing group won the top prize at the International Festival of Creativity in Cannes, calling for a warmer and more welcoming world for everyone, “irrespective of religion, economic background or gender.”
"Brooke Bond Red Label Wins Glass Lion Grand Prix at Cannes", News release, Hindustan Unilever, June 21, 2016, © Hindustan Unilever Limited
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