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Hispanic Media's Growth Outpaces US Market's, Report Shows

August 4, 2014: 12:00 AM EST
The United States Hispanic media market grew 8.1 percent to $8.3 billion in 2013, according to the “Hispanic Fact Pack 2014” report by the “Advertising Age” magazine. Data from the marketing and media report also revealed that Hispanic millennials helped drive growth in the market as “trendsetters and consumers”. Market growth has prompted leading marketers, such as Procter & Gamble, AT&T, and L’Oreal, to increase their marketing budgets for the Hispanic media by as much as 26 to 38 percent. Also, U.S. Hispanic-focused agencies’ revenue grew 5.7 percent to $597 million in 2013, while leading media groups, including Twitter and Clear Channel Media and Entertainment, hired Latino executives to take charge of their Hispanic media and marketing efforts.
Nicole Akoukou Thompson, "Hispanic Millenials Spur Growth of Latino Media Market, Increase in Targeted Advertising Spending", Latin Post, August 04, 2014, © The Latin Post Company
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