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Hormel Launches National Ad Campaign To Inspire People To “Choose Good”

April 19, 2019: 12:00 AM EST
Austin, Minn.-based Hormel, maker of Natural Choice deli meats, has launched the “Good Feeds Us All” national advertising campaign to “inspire people to choose good whether it's in the food they eat or the actions they take.” The brand will incorporate a Good Feeds Us All national tour to spotlight individuals and organizations who have made it their mission to choose good. However, whether Natural Choice meats are really natural or good has spawned litigation. The D.C. Superior Court on April 8 dismissed a lawsuit by the Animal Legal Defense Fund (ALDF) alleging Hormel was misleading consumers. But in statements disclosed in the court filing, a Hormel executive said the same antibiotics-treated pigs used to make its Spam meat product are also used in Natural Choice pork products. An ALDF attorney said Hormel was engaged in “a massive attempt to manipulate and dupe the consumer to purchase something they have no intention to purchase.”[Image Credit: © Lloyd's Barbeque Company, LLC]
"The Makers of Hormel Natural Choice Deli Meats Announce New National Ad Campaign Inspiring Others to Choose Good", PR Newswire , April 19, 2019, © PR Newswire Association LLC.
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