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HUL Partners With India's Leading E-commerce Firms, Expands Online Retail Efforts

October 28, 2014: 12:00 AM EST
Hindustan Unilever Ltd is collaborating with retailers, such as Kishore Biyani's Big Bazaar, and online retailers, including Amazon and Flipkart, to sell the FMCG company's products through their online stores. Although electronic commerce is fast growing in India, FMCG products are not among the country's top 5 categories in the online retail market. Nevertheless, leading FMCG brands, such as PepsiCo, Kellogg, and HUL, have begun partnering with online retailers.
Sapna Agarwal, "HUL strengthens e-commerce efforts ", Live Mint, October 28, 2014, © HT Media
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