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IBM To Apply “Big Data” Technology To Sharpen Dannon’s Product Distribution System

June 1, 2013: 12:00 AM EST
Dannon has contracted with IBM Corporation to apply its “Big Data” predictive analytics technology to fine tune Dannon’s product distribution system. The sophisticated cloud-based tool analyzes the mass of available company data, forecasts trends, and provides insights into key marketing and distribution problems. Dannon, in a quest to overtake General Mills and its Yoplait yogurt brand, will use the technology to ensure, for example, that its products are delivered in a timely fashion to consumers, thus reducing the out-of-stock problem that plagues retailers and consumers. The technology will also help Dannon and retailers solve the burgeoning SKU proliferation problem in the yogurt category.
Dale Buss, "‘Big Data’ Fine-Tunes Product Assortments For the Dannon Company", CPG Matters, June 01, 2013, © CPG Matters
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