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Improved Packaging Sustainability Is A Major Priority Of CCEP

September 2, 2019: 12:00 AM EST
According to Joe Franses, VP Sustainability for Coca-Cola European Partners (CCEP), a major priority for the company is reducing the environmental impact of its packaging. It is working on a number of initiatives to improve the packaging sustainability, including removing unnecessary plastic and developing innovative ways to get its products to consumers. In a recent interview, Franses said the company wants to make sure all packaging is 100 percent recyclable, but the most challenging goal is to “collect a bottle or can for everyone that we sell.”  To achieve these goals Franses said the company is implementing a cross-system working model with Coca-Cola to ensure packaging sustainability. This includes: investing in new manufacturing lines at sites across Europe; increasing capacity for refillable glass bottles and resting new routes to market; and – to encourage use of refillable packaging – looking closely at the different collection and recycling schemes in place in Western Europe – including household collection schemes and deposit return schemes (DRS). [Image Credit: © The Coca-Cola Company]
Liz Gyekye, "5 Minutes With… Joe Franses from Coca-Cola European Partners", Bio Market Insights, September 02, 2019, © Bio-Based World Ltd T/A Bio Market Insights
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