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In A Nod To Local Tastes, McDonalds Packs Breakfast Menus In New England With Baked Goods

April 4, 2012: 12:00 AM EST
Regional tastes and preferences are a major consideration in fast food marketing, especially when it comes to breakfasts. McDonalds, for example, discovered that New Englanders aren’t as interested in sausage-and-egg sandwiches for breakfast as they are in simple bakery items. According to a Boston region marketing manager, the company’s breakfast menus in New England, which extends westward to Albany, N.Y., uniquely feature five all-natural bakery items. Usually packaged with a choice of specialty coffees, they are blueberry muffins,  banana bread, multigrain berry muffins, cheese croissants, and vanilla scones.
Gail Ciampa, "Wonder why McDonald's has added breakfast pastries to the menu?", Providence Journal, April 04, 2012, © The Providence Journal Co.
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