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Innovation Drives Hindustan Unilever's Growth In India

August 3, 2012: 12:00 AM EST
Hindustan Unilever Ltd’s growth strategy in India is driven by innovation created by a “mismatch between ambition and resources,” said managing director and CEO Nitin Paranjpe. HUL needs to widen the gap with its competitors, according to Paranjpe. Also, HUL focuses on reducing costs, eliminating any overhead that does not add value to the consumer. Paranjpe also emphasized “responsible growth,” adding that the manner with which business goals are achieved is also very important.
"'We prefer a deliberate mismatch of ambition & resources'", Business Standard, August 03, 2012, © Business Standard
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