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Innovation, Flexibility Help CavinKare Compete In India's Personal Care Market

August 31, 2012: 12:00 AM EST
CavinKare founder Chinni Krishnan Ranganathan said ideas have enabled his company to compete with much bigger rivals Hindustan Unilever and Procter & Gamble in India’s personal care market. He also said luck has played a significant role in his company’s growth, while also crediting its dedication to its low-cost business strategy. Emphasis on low cost, however, should never prevent a company from putting high value for its employees, he added. The executive also emphasized his company’s flexibility and ability to move fast beyond setbacks; however, Ranganathan has displayed rigidity and steadfastness as far as his and his company’s values is concerned.
Nikhil Menon, "How CavinKare's Ranganathan take on HUL, P&G and become a low-cost warrior in FMCG sector", Economic Times , August 31, 2012, © Times Internet Limited
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