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Is The Macaron The “New Cupcake”?

March 19, 2012: 09:43 AM EST
The French cookie known as the macaron, made from almond powder and egg whites and available in a variety of flavors and colors, is attracting increasing attention in cities around the world, thanks to the enthusiasm of pastry chefs. The macaron was invented in France at the tea house Ladurée 150 years ago. Pastry chef Pierre Hermé declared March 20 Macaron Day seven years ago, and the cookie’s popularity has grown ever since. In fact, “some pundits and foodie gourmands [are] calling the macaron ‘the next cupcake.’”
"Bakeries around the world offer free macaron for 'Macaron Day'", Yahoo! News, March 19, 2012, via AFP Relax News , © AFP Relax News
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